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번역 위젯 여러 언어로이 블로그의 영어 버전의 번역을 촉진 하기 위하여 당신의 편의 위해 제공 됩니다.. 이 자동된 번역 기능을 활용 하려는 경우, 자동된 번역 원래 영어 버전 간의 편차가 있을 수 있습니다 이해 하시기 바랍니다. IBM 같은 자동된 번역 편차에 대 한 책임을 지지 않습니다 및 번역된 버전 제공 "그대로" 어떠한 종류의 보증 없이.

경영진의 관점 일본 왓슨 시리즈 구축 전세계

왓슨 빌드 기능: 어떻게 T.D.I. 자사의 스마트 동물원의 응용 프로그램에 AI를 포함하는 동물원의 생존에 도움

T.D.I. Co, LTD was the 2017 Watson Build Japan Geography Champion. T.D.I의 승리를 확보 솔루션. is called “Smart Zoo,” and it creates special memories for visitors by providing new experiences and enriching customer journeys before, 시와 동물원을 방문 후. Smart Zoo is unique in that users can chat with the animals that Watson recognizes in their photos, 이러한 직접 대화에서 자연적으로 동물에 대한 자세한 내용.

Too often, kids today find zoos boring. They walk around aimlessly with their parents, who typically can’t answer questions about the animals. And today’s kids—digital natives that they are—can quickly tire of the one-way, noninteractive communication model of reading placards.

The animal lovers at Japan-based Technological Development of Information-processing Co. (T.D.I.) were dismayed at the decline in popularity of zoos and saw an opportunity to use AI to improve the zoo experience. 이렇게 하려면, they developed a smartphone app called “Smart Zoo,” and in the process became our 2017 Watson Build Japan Geography Champion.

I wanted to share some Q&A with Atsuko Miyazaki, IT Consultant for T.D.I., to give you a window into her experience with the Watson Build Challenge, and the role IBM played in supporting the creation of T.D.I.’s Smart Zoo prototype app.

Creating a cognitive-based solution using Watson APIs requires innovative thinking. How did you come up with your solution concept?

Atsuko Miyazaki: We have employees who are very fond of zoos and wanted to enjoy their zoo visits more. 그래서, we thought about how to do that and realized AI could help. Some people think of AI as something to be used only for highly technical applications, but we wanted to apply it to everyday situations. Improving the experience of visiting a zoo, especially for kids, struck us as a particularly good application for AI.

Smart Zoo is unique because it allows users to chat with animals that Watson recognizes from photos taken by the user. Before, during and after a zoo visit, Smart Zoo enriches each visitor’s experience. It provides recommended routes based on a user’s history of actions within the app, and allows kids to have direct conversations with animals they photograph. After a visit, it builds an album of photo memories. T.D.I. hopes the app will bring more visitors to the zoo, increase return visits and stimulate zoo merchandise sales—all with the overall goal of helping zoos increase revenue so they can provide an even better experience.

How did you approach putting your business plan together? Did you leverage your IBM relationships?

We started by doing market research, using information provided by agencies and conducting interviews with zoo staff members to get their opinions about our concept. We also participated in a workshop held at the IBM Japan Makuhari Technical Center. IBM mentors there gave us very useful feedback on making our business plan more realistic, how to increase the appeal of our solution and how we should go to market.

Can you tell us more about the real-world steps that will precede bringing your solution to market?

We’re now focused on implementing the business plan we developed in the Watson Build Challenge, which includes such critical steps as customer target analysis, market research, research on competitive solutions, an application specification review, development timelines, a financial plan review and more. We’re also busy visiting Japanese zoos to set up pilot programs and conduct more on-site interviews with staff members, which is really exciting!

Why is your solution a game-changer? And how do you view expanding the potential market for your solution?

Smart Zoo makes it possible for kids to get answers and learn with Watson, while saving costs for zoos because they don’t have to add staff to answer questions or incur the expense of adding QR codes to all their placards. Smart Zoo also incorporates gaming elements that we think will make kids want to use it over and over. 예를 들어, Watson scores animal pictures users take, and users can make collection lists of animals. These elements provide completely new experiences that start with the simple act of taking a picture of a zoo animal.

To expand our market, we’re focused on making it available in other languages, and are thinking of adding English next. We also plan to approach other entertainment venues, like aquariums, museums and amusement parks, where the app would work in a similar way.

What advice would you give to Business Partners who have joined this year’s program and are starting their planning?

To create innovative solutions, we believe it’s important to focus on solving social issues first, like promoting efforts that can help preserve the environment and protect animal species. Participating in Watson Build was a great motivator and very helpful—in our opinion, it helps to think big, even at the early planning stages. We were so pleased and honored to be named the Japan Geography Champion!

In conclusion

감사, Atsuko! For those of you who want to learn more about what Atsuko and her team accomplished, here’s a link to T.D.I.’s pitch video from the Watson Build finalist event.

재클린 우즈 (@ jacwoods2020)
최고 마케팅 책임자, 글로벌 비즈니스 파트너, IBM

재클린 우즈 최고 마케팅 책임자입니다, IBM 글로벌 비즈니스 파트너. 그녀는 IBM의 채널 비즈니스의 주위에 전 세계적으로 마케팅 활동을 구동, IBM 클라우드 및인지 기술의 성장하는 비즈니스 파트너 모멘텀에 초점을.

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