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Executive Perspective Generating Demand Worldwide

Why IT managers and CFOs love IBM Spectrum Storage Suite

After chatting with a number of Business Partners about the future of storage at the PWLC and InterConnect2016 conferences, I noticed a recurring theme. You want IBM to make selling storage solutions easier, freeing up your sellers’ time to help customers solve the next challenge. Managing multiple licenses and pricing algorithms is no fun for you or your customers.

We heard you loud and clear, and are proud to offer the IBM® Spectrum Storage™ Suite comprised of all six IBM Spectrum Storage family products. Announced on January 26, 2016, the Suite is the answer to help manage, protect and store oceans of data, offering complete coverage for all software defined storage (SDS) needs.

The Suite provides all the storage software clients need as they prepare to evolve their storage infrastructures from traditional storage to software-defined, and to hybrid cloud configurations. The individual products in the Suite are leaders in their own right and the Suite itself is unique in the industry. Once the Suite is in use, sellers can turn their attention to new business areas.

Think it’s impossible to be a hero to both your customers’ IT and purchasing departments? Think again—this is a Suite deal for everyone. IT managers love being able to manage how they grow their storage. The IBM Spectrum Storage Suite license is priced based on the storage capacity (in terabytes) managed, not the number of products used. This is the perfect solution for traditional SAN environments, as well as fast-growing, storage-rich servers. Gone are the days of juggling software licenses and unpredictable changes in cost as clients change the software they use as they deploy more analytics and cognitive workloads.

And CFOs appreciate the Suite’s low price and predictable licensing costs. In fact, the Suite helps clients save up to 40 percent compared with licensing the components individually. Three options are available to suit every need: perpetual licensing designed for capital expenditure budgets, monthly licensing for rapid growth or spiky demand and utility licensing for those with complex storage needs.

No other vendor offers an integrated SDS suite. Money talks, and that’s why IBM is investing USD1 billion to accelerate the development of its storage software portfolio. It’s no wonder we are the number-one SDS vendor in the world.* Help us help you be successful. Reach out to your local IBM team and take on the competition with the Spectrum Suite today! And don’t forget to let me know what you think by using the comments feature below.

Eric Herzog (@zoginstor)
Vice President, Marketing – IBM Storage Systems and Software Defined Infrastructure

For more information:

*Based on IBM analysis of IDC quarterly tracker data through 3Q15.

Eric Herzog is Chief Marketing Officer and Vice President, Worldwide Storage Channels for IBM Storage Systems and Software-Defined Infrastructure. Eric’s responsibilities include worldwide product marketing and management for IBM's award winning family of storage solutions, software defined storage, integrated infrastructure, and software defined computing, as well as responsibility for global storage channels. Herzog has over 30 years of product management, marketing, business development, alliances, sales, and channels experience in the storage software, storage hardware, and storage solutions markets, managing all aspects of marketing, product management, sales, alliances, channels, and business development in both Fortune 500 and start-up storage companies. Herzog holds a B.A. degree in history from the University of California, Davis, where he graduated cum laude, studied towards a M.A. degree in Chinese history, and was a member of the Phi Alpha Theta honor society.

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